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Marketing music in a digital age

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Date Issued:
2009
Summary:
The physical sale of music and the effectiveness of traditional media are expected to continue to decline, challenging marketers to develop new methods to create awareness about music. Although music sales are declining, interest in music is healthy, and strongest amongst the American young adult market - between the ages 18-34. This marketing plan uses traditional and innovative techniques to capture the attention of the target market, which is more culturally diverse and technologically advanced than any previous demographic.
Title: Marketing music in a digital age.
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Name(s): Amedeo, James Rocco.
College of Business
Dorothy F. Schmidt College of Arts and Letters
Department of Music
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Date Issued: 2009
Publisher: Florida Atlantic University
Physical Form: electronic
Extent: vii, 58 p. : ill.
Language(s): English
Summary: The physical sale of music and the effectiveness of traditional media are expected to continue to decline, challenging marketers to develop new methods to create awareness about music. Although music sales are declining, interest in music is healthy, and strongest amongst the American young adult market - between the ages 18-34. This marketing plan uses traditional and innovative techniques to capture the attention of the target market, which is more culturally diverse and technologically advanced than any previous demographic.
Identifier: 321040778 (oclc), 192980 (digitool), FADT192980 (IID), fau:2971 (fedora)
Note(s): by James Rocco Amedeo.
Thesis (M.S.)--Florida Atlantic University, 2009.
Includes bibliography.
Electronic reproduction. Boca Raton, Fla., 2009. Mode of access: World Wide Web.
Subject(s): Music and the Internet
Music trade -- Marketing
Internet marketing
Popular music -- History and criticism
Persistent Link to This Record: http://purl.flvc.org/FAU/192980
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU