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Focusing on the local, connecting to the global: the role and success of local media stations in Kargil

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Date Issued:
2015
Summary:
This thesis is a study of the role of local television stations in Kargil (India), which investigates whether the success of local media in Kargil is a result of fulfilling the needs and desires of the local community, using the methods of content analysis, interviews, and surveys. Kargili local television stations have adopted global media technologies for disseminating their programs, but at the same time have changed some of the television convention to feed their needs and expectations of local viewers. The forces of globalization have not only exposed places like Kargil to new technologies, but it has given them an opportunity to participate in new discourses, to create a local media that is being used to address the specific concerns and problems of the local community.
Title: Focusing on the local, connecting to the global: the role and success of local media stations in Kargil.
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Name(s): Khan, Abdul Nasir, author
Fejes, Fred A., Thesis advisor
Florida Atlantic University, Degree grantor
Dorothy F. Schmidt College of Arts and Letters
School of Communication and Multimedia Studies
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Date Created: 2015
Date Issued: 2015
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 150 p.
Language(s): English
Summary: This thesis is a study of the role of local television stations in Kargil (India), which investigates whether the success of local media in Kargil is a result of fulfilling the needs and desires of the local community, using the methods of content analysis, interviews, and surveys. Kargili local television stations have adopted global media technologies for disseminating their programs, but at the same time have changed some of the television convention to feed their needs and expectations of local viewers. The forces of globalization have not only exposed places like Kargil to new technologies, but it has given them an opportunity to participate in new discourses, to create a local media that is being used to address the specific concerns and problems of the local community.
Identifier: FA00004449 (IID)
Degree granted: Thesis (M.A.)--Florida Atlantic University, 2015
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): Includes bibliography.
Subject(s): Kargil (India)--Social aspects.
Jammur and Kashmir (India)--Social aspects.
Mass media--Kargil (India)--Social aspects.
Mass media--Kargil (India)--Moral and ethical aspects.
Online social networks--Influence.
Held by: Florida Atlantic University Libraries
Sublocation: Digital Library
Links: http://purl.flvc.org/fau/fd/FA00004449
Persistent Link to This Record: http://purl.flvc.org/fau/fd/FA00004449
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.