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An empathetic approach to information design
| Title: | An empathetic approach to information design. |
 212 views 141 downloads |
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| Name(s): |
McCawley, Frederick J., author Landes, Eric, Thesis advisor Florida Atlantic University, Degree grantor Dorothy F. Schmidt College of Arts and Letters Department of Visual Arts and Art History |
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| Type of Resource: | text | |
| Genre: | Electronic Thesis Or Dissertation | |
| Date Created: | 2015 | |
| Date Issued: | 2015 | |
| Publisher: | Florida Atlantic University | |
| Place of Publication: | Boca Raton, Fla. | |
| Physical Form: | application/pdf | |
| Extent: | 50 p. | |
| Language(s): | English | |
| Abstract/Description: | This thesis will explore the vital importance of empathy on the part of graphic designers when creating information graphics. Today’s over-mediated public expects a rich user experience that is emotionally engaging, and multi-sensory by nature. To meet the public’s need, graphic designers must accept the cognitive responsibility to be empathetic to the viewers’ relationship to the information, and not just the surface issues of form, media, and content. | |
| Identifier: | FA00004451 (IID) | |
| Degree granted: | Thesis (M.F.A.)--Florida Atlantic University, 2015 | |
| Collection: | FAU Electronic Theses and Dissertations Collection | |
| Note(s): | Includes bibliography. | |
| Subject(s): |
Communication -- Graphic methods Graphic arts -- Social aspects Graphic design (Typography) Information visualization Sustainable design Visual communication |
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| Held by: | Florida Atlantic University Libraries | |
| Sublocation: | Digital Library | |
| Links: | http://purl.flvc.org/fau/fd/FA00004451 | |
| Use and Reproduction: | Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder. | |
| Use and Reproduction: | http://rightsstatements.org/vocab/InC/1.0/ | |
| Host Institution: | FAU | |
| Is Part of Series: | Florida Atlantic University Digital Library Collections. |
